Bulk SMS marketing is effective marketing strating, below are some of the benefits and advatanges of bulk sms marketing for businesses.
Bulk SMS are sent in seconds, read more and instantly responded to. Bulk SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 5 seconds from send to received. Bulk SMS works at a much higher pace compared to emails, which are now being considered outdated for marketing. With this in mind, if you want your messages to be read by the highest number of people in your marketing database, choose SMS text marketing.
High Open Rate
Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.
Low Cost and High ROI
For small to medium sized businesses the cost of outdoor advertising like Newspaper ads, commercials etc. is excessive. On the other hand, Bulk SMS services have low set up and running costs. Campaigns can be launched and implemented for a tiny fraction of cost, yet you can contact 1000 customers in a matter of seconds.
High Conversion Rate
With SMS, there is an incredibly high rate of subscriber action. Whatever your bulk SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
Integration with marketing campaigns
One major benefits of Bulk text messaging is the potential it has when it is integrated into marketing campaigns. Social and traditional media are not always the most effective methods to reach your customers on time. Simply incorporate SMS with other marketing methods and reach your target audience on time ensuring that they know what you are offering.
Unlike email, bulk SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.