Bulk SMS can be defined as the distribution of multiple SMS messages to mobile phone terminals. Companies use Bulk SMS for mobile marketing, entertainment and other initiatives. SMS marketing on the other hand is a marketing channel allowing businesses to send marketing messages through SMS to their customers. Such messages carry promotional messages, sales offers, product launches, and new lines among other. Currently, there are a number of ways that businesses and companies advertise and market themselves and SMS marketing is one of the ways. In this era of mobile and smartphones, consumers are frequently active on their devices hence; SMS marketing has been embraced by businesses as part of communication plans. SMS API is a distinct software interface that allows code to deliver short messages through SMS Gateway. SMS APIs are normally used for bridging the gap between the wider web and telecommunication carrier networks. They allow web applications to effortlessly send and get messages via logic meant for standard web frameworks.
Bulk SMS providers offer different competitive mass and bulk SMS prices. Bulk SMS is a relatively cheaper form of mass communication compared to other traditional methods of mass communication such as email marketing and advertising. Bulk SMS providers offer a custom-made pricing plan that suite ones business needs. This means that as the business grows, one is basically able to upgrade in customer reach and feature capacity. Some providers have flexible packages that also give a volume discount as the numbers increase. Businesses can use bulk SMS effectively in marketing by first crafting a marketing list. In this list, everyone listed must have given their explicit consent to be messaged. The following step is to come up with a marketing strategy that will outline your audience and the purpose of each message. Also for effective use of bulk SMS, companies should fill their marketing content calendar with messages meant for encouraging clients to take action